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  3. South Asian Journal of Marketing & Management Research

South Asian Journal of Marketing & Management Research

South Asian Journal of Marketing & Management Research

  • Year: 2017
  • Volume: 7
  • Issue: 6
  • About the Journal
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  • Year: 2017
  • Volume: 7
  • Issue: 6

Table of Contents

  • RESEARCH ARTICLE

    Web Experience: A New Dimension affecting Consumer's online buying behaviour
    • Author: Aakriti Saini
    • DOI: 10.5958/2249-877X.2017.00033.9
  • Significance of image building towards consumers’ preference in branded and non branded jewellery
    • Author: S Mohith, S Pavithra, Beena M Joice
    • DOI: 10.5958/2249-877X.2017.00034.0
  • A study on influence of work place conflict on job stress and work life balance among nurses in Thanjavur.
    • Author: Sheeba j Jerline, Beena Joice
    • DOI: 10.5958/2249-877X.2017.00035.2
  • Bancassurance: A step towards financial inclusion
    • Author: Harmanpreet Kaur, Shikha Menani
    • DOI: 10.5958/2249-877X.2017.00036.4
  • Impact of demonetization on Indian economy
    • Author: Jasleen Kaur
    • DOI: 10.5958/2249-877X.2017.00032.7
  • Partner violence functions as both a risk marker and risk factor for women
    • Author: Bishnu Narayana Sethi
    • DOI: 10.5958/2249-877X.2017.00037.6
  • Flexibility and competitiveness in Indian pharmaceutical industry: A theoretical perspective
    • Author: M Asim, S Nasim
    • DOI: 10.5958/2249-877X.2017.00038.8
  • Impact of corporate tax on FDI inflows in India
    • Author: Jasleen Kaur, Garima Jain
    • DOI: 10.5958/2249-877X.2017.00039.X
  • An empirical study on acceptability of green apparel: An application of bayesian probabilistic network
    • Author: Dipa Mitra
    • DOI: 10.5958/2249-877X.2017.00040.6
  • Role of public-private partnership in sustainable development in India
    • Author: Yudhvir
    • DOI: 10.5958/2249-877X.2017.00041.8
  • Behavioral intention towards family eateries
    • Author: Shiv Ranjan, Vikas Garg
    • DOI: 10.5958/2249-877X.2017.00042.X
  • Automation and robotization as predictors of changing HR landscape
    • Author: Srirang Jha, Siddhant Khera
    • DOI: 10.5958/2249-877X.2017.00043.1
  • Role of personality type and leadership style in the choice of the conflict handling style of the college principals and directors of the colleges in the state of Punjab
    • Author: Sandhya Mehta, Rajan Sidhar
    • DOI: 10.5958/2249-877X.2017.00044.3
  • A study on customer relationship management (CRM) in ICICI Bank
    • Author: A. Vijaya Lekshmi
    • DOI: 10.5958/2249-877X.2017.00045.5