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  3. South Asian Journal of Marketing & Management Research

South Asian Journal of Marketing & Management Research

South Asian Journal of Marketing & Management Research

  • Year: 2018
  • Volume: 8
  • Issue: 1
  • About the Journal
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  • Year: 2018
  • Volume: 8
  • Issue: 1

Table of Contents

  • RESEARCH ARTICLE

    The impact of commercial eye catching advertisement on the sales of ritzbury chocolate in Anuradhapura District of Sri Lanka
    • Author: E.D. Nuwan Lakmal Edirisinghe, Poongothai Selvarajan
    • DOI: 10.5958/2249-877X.2018.00001.2
  • A study to evaluate the solar energy product usage practices and its satisfaction level among the consumers with reference to Coimbatore District, Tamilnadu
    • Author: N. Lakshmi Priya, K. Prince Paul Antony
    • DOI: 10.5958/2249-877X.2018.00002.4
  • Building strong brand equity through developing and implementing strong brand strategy: in perspective of Bangladeshi supermarkets
    • Author: S M Feroj Mahmood
    • DOI: 10.5958/2249-877X.2018.00003.6
  • Buying behavior and brand loyalty of biscuit consumers in India
    • Author: Hemant J. Katole
    • DOI: 10.5958/2249-877X.2018.00004.8
  • “CONSUMER perception on online vs offline shopping”
    • Author: Mansi Agarwal, Divyanshu Agarwal
    • DOI: 10.5958/2249-877X.2018.00005.X
  • A study on factors influencing leadership effectiveness in a large PSU
    • Author: RS. Ramesh, Mamta Kulkarni
    • DOI: 10.5958/2249-877X.2018.00033.4
  • Change stages in addicted people rehabilitation
    • Author: Gazieva Fotima
    • DOI: 10.5958/2249-877X.2018.00034.6
  • Success and failure of mobile applications
    • Author: Sai Kiran Chintalapudi, B.N Chandan, R Sudhakar
    • DOI: 10.5958/2249-877X.2018.00036.X
  • Service quality and customer satisfaction of ceylon electricity board in Jaffna
    • Author: K Sumithra, S Sivanenthira
    • DOI: 10.5958/2249-877X.2018.00037.1
  • Swot of the role of School Management Committees (SMCS)
    • Author: Anil Prakash Shrivastava, Shireesh Pal Singh, N. C. Ojha
    • DOI: 10.5958/2249-877X.2018.00038.3
  • Ensuring the competitiveness of the scientific approaches of eco-tourism a case of Uzbekistan
    • Author: Aziza Makhmudova
    • DOI: 10.5958/2249-877X.2018.00039.5
  • Clusters as main drivers of competitiveness: View from South Korea
    • Author: Makhmasobirova Nigora Uktamqizi, A.M. Adizov
    • DOI: 10.5958/2249-877X.2018.00040.1
  • Crowd funding through block chain
    • Author: Nilam Panchal
    • DOI: 10.5958/2249-877X.2018.00041.3
  • Entrepreneurship in the renewable energy sector of Bangladesh: A conceptual analysis for exploring opportunity and challenge
    • Author: Rubaya Ismat Shithila, Nasrin Sultana, Fahad Rashid, Tasdeed Hossain Tasin, Shadman Fahim, Saifullah, Abdullahil Kafi, Protiva Mohiuddin
    • DOI: 10.5958/2249-877X.2018.00042.5
  • About cost reduction and improving the quality of construction of model residential houses in rural areas when designing with the use of lightweight concrete
    • Author: O.E. Atamurotov, U.I. Iskandarov
    • DOI: 10.5958/2249-877X.2018.00043.7
  • A study on the marketing stategies of OLA
    • Author: Kr Kowsalya
    • DOI: 10.5958/2249-877X.2018.00044.9