Siddhant- A Journal of Decision Making

Table of Contents

• RESEARCH ARTICLE

  Customer and Retailer Perception towards Local Brand versus National Brand with respect to Packaged Mineral Water

  • Author: Debasish Rout, Mokhsada Mishra
  • DOI: 10.5958/2231-0657.2016.00011.2

• Retail Assortment: Variety and Perceived Value

  • Author: Tapas Ranjan Moharana, Subidita Pattanaik
  • DOI: 10.5958/2231-0657.2016.00013.6

• Role of Foreign Direct Investment in Accelerating Economic Growth of India

  • Author: Shabana , Jyoti Singhal
  • DOI: 10.5958/2231-0657.2016.00014.8

• Customer Satisfaction and Service Quality (SERVQUAL):AStudy on Branded Ethnic Wear in E-tailing Culture

  • Author: Siddharth Nanda, Ranjan Kumar Kantha
  • DOI: 10.5958/2231-0657.2016.00015.X

• A Study on Speculations of Equity Share Price for Long-Term Investments Considering the Effect of Balance Sheet through the Application of Multiple Regressions

  • Author: Sougata Banerjee, Sarwat Pawar
  • DOI: 10.5958/2231-0657.2016.00016.1

• Analysis of Retailers'Perception in the Marketing of Milk and Dairy Products in South Odisha

  • Author: R. Pradeep Kumar Patnaik, Soumendra Kumar Patra, Pramod Kumar Patjoshi
  • DOI: 10.5958/2231-0657.2016.00017.3

• Events be Used as an Unique Selling Proposition (USP) for Promoting Tourism in Odisha: A Stakeholder Approach to the Branding

  • Author: Alok Ranjan Mishra, Sarat Kumar Lenka
  • DOI: 10.5958/2231-0657.2016.00018.5

• Case Study

  Recall Strategy of Automobile Industry in India

  • Author: Durga Madhab Mahapatra, Soumendra Patra
  • DOI: 10.5958/2231-0657.2016.00012.4

• Editorial

  Editorial