TRANS Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Impact of television advertisement on consumer buying behaviour

  • Author: Mahim Arya
  • DOI: 10.5958/2279-0667.2021.00033.X

• Child health budget in India: A policy brief

  • Author: Bijayalaxmi Panda, Mousumi Gupta, Snigdha Sahal
  • DOI: 10.5958/2279-0667.2021.00034.1

• A study of directions of development of innovative activity in the regions

  • Author: Sevara Abdunodirovna Abdukakharova
  • DOI: 10.5958/2279-0667.2021.00035.3