TRANS Asian Journal of Marketing & Management Research (TAJMMR)

Table of Contents

• RESEARCH ARTICLE

  3 F addiction: Facebook Fever vs. Females

  • Author: Kavitha

• Women entrepreneurship in India-Role of women in small and medium enterprises

  • Author: T. Vijayakumar, B. Naresh

• CASE STUDY

  A case study on growth of investment in life insurance in India

  • Author: Uma Rani Purusothaman

• RESEARCH ARTICLE

  An analysis of various factors for recruiting, managing and retaining top talent without derailing the institution vision & mission

  • Author: Shikha

• Effectiveness of packaging of aavin dairy products in Erode town-An empirical analysis

  • Author: S. Kalaiselvi, C. Sangeetha, S. Priyanga

• Indian stock market-Review of literature

  • Author: Anju Bala

• Total shareholder return (TSR): As a performance measure

  • Author: Ruchi Sharma