TRANS Asian Journal of Marketing & Management Research (TAJMMR)

Table of Contents

• RESEARCH ARTICLE

  The efficacy of high performance work practices (hpwps) in building organizations: a strategic human resource management issue

  • Author: Rajkumar Guntuku, Shravan Boini

• Public recognition towards social responsibility campaigns

  • Author: Priya Ahuja, Minakshi Thaman

• Branding with social media: investigating linkages between social media content, brand awareness, brand image, brand attitude and purchase intention

  • Author: Gursimranjit Singh, Maninder Singh

• The impact of a social media marketing on customer based brand equity-a special reference to travel & tourism industry in sri lanka

  • Author: Dhanushanthini Ajanthan