TRANS Asian Journal of Marketing & Management Research (TAJMMR)

Table of Contents

• RESEARCH ARTICLE

  Creation of a valid talent management system: A challenge for HRD practices

  • Author: Namita Rath, Sujata Rath

• Analyzing the impact of tv advertisements on buying behavior of cosmetics in Nagpur City

  • Author: Nirzar Kulkarni, Vandana Rao

• A study on green marketing practices in 5 star category hotels of New Delhi

  • Author: Suchismita Roy, Amit Kumar

• Green marketing: A systematic literature review using text mining

  • Author: Kasinathan Karmugilan, B Rajeswari, Murugaiyan Pachayappan

• An analysis of share price movement of the selected companies

  • Author: S. kokila, K. Kanniammal

• Implementation of agile project management for improving productivity

  • Author: K.V.V.S. Kumar Varma, P. V. V. Satyanarayana, P. Vijaya Kumar

• An exploratory study on efficiency of different supply chains in marketing of vegetables

  • Author: Veerendra Kumar M. Narasalagi, K Shivashankar

• An empirical study on the purchase intentions of consumers regarding green products in Delhi

  • Author: Prachi Trivedi, Meghna Sharma