TRANS Asian Journal of Marketing & Management Research (TAJMMR)

Table of Contents

• RESEARCH ARTICLE

  Green marketing: A systematic literature review using text mining

  • Author: Kasinathan Karmugilan, B Rajeswari, Murugaiyan Pachayappan

• Igbo traditional market days: Implication for modern marketing in Nigeria

  • Author: Enyia Charles Daniel, Kalu , Sylva Ezema

• “Impact of store locations and demographics in student buying behavior with reference to an apparel store”

  • Author: Suruchi Jain