ZENITH International Journal of Multidisciplinary Research

Table of Contents

• RESEARCH ARTICLE

  Branding and Consumer Behavior: A Study of the Indian sportswear market

  • Author: Ashok Obhan, Preeti Rajpal Singh

• Inter-Caste marriage and Indian society in the novels of Chetan Bhagat

  • Author: Mamta Gohla

• Crowdsourcing and related intellectual property and Labor law regulation Issues: A review and research agenda

  • Author: Parul Singh, Hoang Thi Kim Chi

• Role of human capital management in changing technological scenario

  • Author: S.A. Hussain, B. Silpa

• Relationship of liquidity and solvency in profitability of ultratech and shree cements in India

  • Author: P. Jeyalakshmi, B. Madhusudhanan

• A study on financial literacy and its impact on investment decision of professionals

  • Author: M. S. D. Arpana, Gajendra Naidu