ACADEMICIA: An International Multidisciplinary Research Journal

Table of Contents

• RESEARCH ARTICLE

  “Fintech – Financial literacy nexus : Insights into investor behavior”

  • Author: Sivakamir, S Kokila
  • DOI: 10.5958/2249-7137.2025.00008.2

• “A study on concept of green marketing in India”

  • Author: G. Dhinesh, P. Geetha
  • DOI: 10.5958/2249-7137.2025.00009.9

• Retail 5.0: The tranformative impact of technology on redefining retail

  • Author: Sivakamir, Chris Mary
  • DOI: 10.5958/2249-7137.2025.00007.6

• A comparative study on child (0-5 years) health care practices in rural and urban areas (A logistic regression model)

  • Author: Srinivasa Rao Pasala, Surya Prakasa Rao Gedela, Raju Paila
  • DOI: 10.5958/2249-7137.2025.00010.X

• Integrated marekting communication and its effect on customer perception towards banking services in Jaffna district Sri Lanka (Special reference in core private local banks in Jaffna Sri Lanka)

  • Author: T. Dushyenthan
  • DOI: 10.5958/2249-7137.2025.00012.2

• Reinterpreting sirmaur’s history: New insights from the Sānchā manuscripts

  • Author: Neeraj Kumar, Narayan Singh Rao
  • DOI: 10.5958/2249-7137.2025.00013.9

• Advertisement and its effect on buying behaviour of consumers in Jaffna Sri Lanka

  • Author: T. Dushyenthan
  • DOI: 10.5958/2249-7137.2025.00014.5