ACADEMICIA: An International Multidisciplinary Research Journal

Table of Contents

• RESEARCH ARTICLE

  Influence of brand equity on consumer purchase behaviour special reference to cargills brand name in Jaffna district

  • Author: E. Ratnam, Sabina Dinesh Kumar, Sivapragasam Sivanenthira

• He's variational iteration method for singular problems of type

  • Author: Manoj Kumar

• Comparative study on effectiveness of financial control system between divisional secretariat divisions of Jaffna and Kilinochchi districts

  • Author: Sivapragasam Sivanenthira, Sabina Dinesh Kumar

• The study on effect of brand consciousness among children on family's buying behavior

  • Author: Sunita Yadav, Neha Agarwal, Ajit Singh

• Design and analysis of handwritten character recognition using neural networks

  • Author: Gabbeta Rajaiah, P. Srinivas, B. Gandhi Lal

• Preliminary study of attitude and practices regardingpre-conceptual nutrition among female students

  • Author: Mohammed Abdulridha Merzah

• A search for cognitive dimension of everyday life activities

  • Author: Arindam Bhattacharjee, Lopamudra Choudhury

• Technologies in database management system

  • Author: S. B. Khandagale

• Evolution and globalisation of english language

  • Author: Mohit Dwivedi

• The administration of Jaffna during the dutch period-A historical perspective

  • Author: K. Arunthavarajah

• He's variational iteration method for singular initial value problems of special type

  • Author: Manoj Kumar

• Critical appraisal of aspect of behavior of country residents for tourist destination competitiveness of India and Singapore

  • Author: Archana Bhatia

• An alternative perspective on recession: human resource management injunctives

  • Author: L. K. Tripathy

• Evaluating women's attitude towards buying apparels online

  • Author: Laxmi

• Linkages of real effective exchange rate flexibility and economic growth in India: An empirical study

  • Author: Namita Rajput, Saachi Bhutani

• Viral marketing as a promotional tool

  • Author: Sunita Yadav, Neha Agarwal, Ajit Singh

• The impact of the service quality on customer satisfaction (special reference to NDB and NTB Banks in Jaffna Peninsula)

  • Author: Sivapragasam Sivanenthira, Sabina Dinesh Kumar

• He's variational iteration method for twelfth-order initial value problems

  • Author: Manoj Kumar

• Tourists’ online information search behavior

  • Author: CA Amit Kumar Sahu

• Factors affecting quality of worklife

  • Author: Garima Jindal