Asian Journal of Research in Marketing

Table of Contents

• RESEARCH ARTICLE

  The Changing Facets of Indian Retail Sector with reference to the Growth of Organized Retailers

  • Author: K. Balaji, R. Maheswari

• To Study the Impact of Service Quality Variables on Attitudinal Brand Loyalty for Organized Food Retail Outlets in Indore City

  • Author: Vishal Soni, Harish B. Bapat

• Creativity and Innovation in Management of Organizations

  • Author: Alireza Farkhondezadeh, Mehdi Esmaili, Mehdi Roshanfekr

• Foreign Direct Investment in India in Multi Brand Retail - A Political Hot Potato or a Boon for Indian Consumers?

  • Author: Archisman Sen

• Optimization of VMI with Multi-Product and Multi-Constraint by Using GA under EPQ

  • Author: M. B. Moghadam, Sarem Deilami Moezi, Hesam Saiedy, Saeid Ghasemi, Vahid Maleki

• The analysis of the relationship between corporation social responsibility and customer loyalty (case study: Hamrah-e-Aval in Iran)

  • Author: Hamid Reza Boustani, Razieh Karimi, Ali Kharaji Nejadian

• The Impacts of Organizational Justice on Organizational Citizenship Behavior: The Mediating Effect of Job Satisfaction (Case study: University of Isfahan)

  • Author: Gholam Sajadi Khah, Reza Bakht

• Assessment of alternatives for tourism destinations advertising using AIDA model and AHP approach

  • Author: Javad Khazaei Pool, Mojtaba Amani, Alireza Haroni, Ali Asadi

• Evaluation of advertising campaign effectiveness- Case Study (Hamrah'e Aval Company)

  • Author: Amir Abbas Najafi, Mohsen Valavi, Ramin Alahyari

• Human capital efficiency and financial performance of Companies

  • Author: Fazel Sadeghi Behbahanizadeh, Mohammad Bagheri, Nasrollah Amoozesh

• Impact of E-service Quality on E- Loyalty of Customers in the Area of E-Banking Services

  • Author: Hassan Farsijani, Maryam Akhavan Kharazian, Mohammad Hassan Ahmadi, Mohsen Shafiei Nikabadi

• Study of Relationship between Advantages of Brand Image and Satisfaction and Customer's Loyalty (Case Study: Regarding Beverage Products in Mahabad)

  • Author: ElaheMiri Nejad, Shirvan Keivani, ZahraNakhaei Rad

• Studying the impact of job burnout and citizenship behavior on social responsibility

  • Author: Hojjat Vahdati, Abolghasem Karimi, Seyed Abolfazl Mousavi