Asian Journal of Research in Marketing

Table of Contents

• RESEARCH ARTICLE

  Antecedents of employee-based brand equity in Iran's cement industry

  • Author: Abolfazl Gholami Badi, Mohamad Sharif, Masoud Lajevardi, Sina Fakharmanesh

• Identification and Ranking of Effective Factors to use Knowledge Management according to TOPSIS technique (Study of Mashhad Regional Power Company)

  • Author: Mohssen Jalali Majidi, Parvin Niyazmandi, Mohiman Effatpanah Zarmehri, Fatemeh Askaripanah

• Investigation of supply chain marketing of hormozgan canned tuna fish products and providing solutions to improve it

  • Author: Mohammadreza Behboodi, Fatemeh Javadipour

• Developing and Analyzing an Optimum Model for Quality Function Development for Maximize Customer Satisfaction through Kano Model (Ghoflkar Company as a Case Study)

  • Author: Navid Adibpour, Hoseyn Rezaei Dolatabadi, Fatemeh Ziglari

• A Comparative Study of the Customer's Loyalty Factors between the State and Private Sections of Iran's Banking System (Case Studies: Sepah Bank and Persian Bank)

  • Author: Hamed Karamian, Hamed Karamian, Hamed Karamian, Ali Rashidpoor, Ali Rashidpoor, Ali Rashidpoor, Hadi Teimouri, Hadi Teimouri, Hadi Teimouri

• Effects of domestic marketing role on staffs` moral intelligence (A case study: bank staff of Ilam)

  • Author: Ardeshir Shiri, Yasan Allah Porashraf, Ameneh Nazari

• The Impact of Quality on consumption emotions and Customers behavioral intentions

  • Author: Seyed Hossein Mansouri, Fariz Taherikia

• Investigation of the Effect of Brand Image and Service Quality on trust, commitment and Behavioral Intentions

  • Author: Seyed Hossein Mansouri, Mir Mohammad Pakia

• Identifying the Process of Personal Branding for Entrepreneurs

  • Author: Amir Ekhlasi, Kambiz Talebi, Saba Alipour

• Measurement of service quality and identifying gap in Iran's private banks

  • Author: Masoud Lajevardi, Mohamd Reza Zarali, Sina Fakharmanesh

• The effect of store image and perceived risk on purchase center in Iran intention in Kian Hypermarket

  • Author: Azar Kafashpoor, Masoud Monazzami Borhani, Mohamad Ali Nekahi, Marzieh Khalili

• Codification of Effective Tourism Destination Advertising Strategies by an Emphasis on Domestic Target Market and It's Effect on The Number of Tourists (Case Study: Shiraz)

  • Author: Faramarz Nikseresht, Aliakbar Aminbeidokhti, Parvin Alizadeh

• The impact of voice of customer marketing on performance of SMEs with mediator role of organization's resources and capabilities and competitive advantage (Case study: Rasht industrial town)

  • Author: Esmaeil Malekakhlagh, Mohsen Akbari, Sahar Naseri

• Investigating the influence of internal branding on brand performance: Evidence from Iran banking industry

  • Author: Azadeh Abbasirad

• Design the Branding Model for home-based businesses by focusing on the areas of nutrition

  • Author: Fatemeh Fazli, Amir Ekhlasi, Kambiz Talebi

• The proposal of information and service marketing via the website of National Library and Archives of the Islamic Republic of Iran

  • Author: Shokouh Tafreshi, Zohreh Mirhosseini, Maryam Ostadzadeh

• Cross Border Trading of Arunachal Pradesh with China, Myanmar and Bhutan - An Analysis of Major Trade Items

  • Author: Philip Mody, Tao Abo, Tenzing Gombu

• A Study of Factors affecting College Students’ Apparels Impulsive Buying Behaviour in Surat City

  • Author: Ashwin A. Santoki

• Sustainable Agri-business Development and Food Marketing Management - Opportunities & Challenges in India

  • Author: MRK Murthy, PM Naikwadi