Asian Journal of Research in Marketing

Table of Contents

• RESEARCH ARTICLE

  Role of TRAI in Regulating the Telecom Services

  • Author: P. Vijaya Laxmi, U. Kanaka Rao

• Impact of Key Drivers of Existing Brand Equity on Brand Extensions

  • Author: Smita Sharma, Gayatri Muralidharan

• Parental Attitude toward Child's Sports Involvement in Bangladesh: An Empirical Review on the Influencing Factors

  • Author: Sahadat Hossain, Nazmus Sakib

• Study on Music and Amiability of Sales Personnel on Consumer Behaviour Strategic study with reference to Retail Setting and Emphasis on Gender Difference

  • Author: G. Hari Sundar, Jithin Benedict, D. Sudha Rani Ravindran

• Business Strategies of Traditional Jewellers in India- An Overview

  • Author: Mariam Noronha