Asian Journal of Research in Marketing

Table of Contents

• RESEARCH ARTICLE

  A Case Study on the Awareness and Usage of Mobile Phone in Coimbatore District

  • Author: M. Mirsath Begum, R. Maheswari
  • DOI: 10.5958/2277-6621.2017.00011.1

• A Study on Children Involvement in the Purchase Decision for High-Involvement Product/Service, Low-Involvement Products and Child-Centric Product in India

  • Author: Richa Pandit
  • DOI: 10.5958/2277-6621.2017.00012.3

• A Study on Consumers Motivation Towards Malls in Tamil Nadu

  • Author: Kekhrietshunuo Kire
  • DOI: 10.5958/2277-6621.2017.00013.5

• Cause Related Marketing: A Double Sided Coin?

  • Author: Rutika Saini
  • DOI: 10.5958/2277-6621.2017.00014.7

• Marketing Capabilities as Sources of Sustainable Competitive Advantage: A Review of Literature

  • Author: Mir Ijtiba Younis, Ishtiaq Hussain Qureshi
  • DOI: 10.5958/2277-6621.2017.00015.9

• Contribution of Smart Phones in India's Ecommerce Growth

  • Author: Govind Patidar, Rishu Roy
  • DOI: 10.5958/2277-6621.2017.00016.0