International Journal of Marketing and Management Research

Table of Contents

• A Study on unethical issues in advertising ant its impact on society

  • Author: Y Irshad Ahmed

• Measuring dividend announcement in stock market using event study methodology

  • Author: S. Saravanakumar, A. Mahadevan, K. Rajkumar, S. Julian Savari Antony

• Understanding Location Intelligent Systems

  • Author: Vinod N. Sambrani, M. S. Subhas

• Impact of working capital management on liquidity, profitability – An empirical study with reference to sail

  • Author: Suvarun Goswami, Aniruddha Sarkar

• Green marketing helps sustain life

  • Author: Hardeep Singh, Hardeep Singh, Bikram Pal Singh, Bikram Pal Singh

• A study on “employee satisfaction prerequisite for customer delightment” in Software Technologies, Chennai

  • Author: M. G. Saravanaraj, M. Lathanatarajan, R. Seranmadevi

• Knowledge Management: A justifying interface in terms of its need, barriers & dimensions to the business

  • Author: Tweena Pandey, Abhishek Singh Chauhan, Nitin Khajuria, Vibhuti Dabral, Richa Kharayat

• A brand customer centricity calculator-An empirical approach to customer-centric branding

  • Author: Nidhi Sinha, Vandana Ahuja, Y. Medury

• RESEARCH ARTICLE

  Analysis of individual investors’ perceptions towards mutual fund amcs (A study on awareness and adoption of educational levels)

  • Author: K. Lakshmana Rao

• An empirical analysis of corporate social responsibility (CSR) practices in engineering goods industry

  • Author: Babita Kumar, Gagandeep Banga, Supreet Kaur

• Evaluating employees stress level

  • Author: Harpreet Singh, Surbhi Sofat

• Customer retention in nationalised banks in erode of Tamilnadu (with special reference to current account holders)

  • Author: S.M. Venkatachalam, R. Anuradha

• Vertical marketing for conglomerate products: Empirical evidence of triadic relation

  • Author: Neetu Andotra, Pooja

• Management of beedi industry with special reference to Nizamabad District (A.P)

  • Author: Girish Kumar Painoli, Sunil G. Losarwar

• Mutual funds performance and Prospects: An empirical investigation

  • Author: Narayan Baser, Mamta Brahmbhatt, Dharmendra Panelia