International Journal of Marketing and Management Research

Table of Contents

• An empirical study of consumer buying cycle in Asia's 7th fastest growing city

  • Author: Akhilesh Singh, Nidhi Singh

• The effect of e-marketing on the marketing effectiveness and efficiency of medium and large financial service enterprises in Ethiopia

  • Author: Temesgen Belayneh Zerihun, V. Shekhar

• Impact of gas on the sale of liquid fuels: A study of indian oil company selected cities of Uttar Pradesh and Delhi

  • Author: R. S. Rai, Aparajita Banerjee

• A study on implementation of rainwater harvesting in Pune City

  • Author: Vidya S. Gavekar, V.D. Nandavadekar

• Nurturing talent: Biggest challenge before banking sector

  • Author: Salve Deepak Mahadev, Anil Adsule

• The impact of brand association on consumer durables

  • Author: K. Krishnakumar, P.M. Sugavaneswari

• A study on advertising stimulus on changes of buying behavior in telecom industries

  • Author: R. Baskaran

• Service quality in airline marketing

  • Author: K. Krishnakumar, P. Baby

• A study on determinants of job retention and resignation decisions

  • Author: P Jins Joy, R. Radhakrishnan

• Influence of children in family decision-making – An emperical study on selected durable and non durable goods

  • Author: P. Veni, B. Vishwanath

• A study on customer relationship management in banks with particular reference to Chennai

  • Author: M.S. Sasikala

• Consumer preferences towards mobile number portability- A study conducted in Amritsar and Jalandhar

  • Author: Kuldeep Kaur, Haritika Arora

• Study of role of demographics on conflict management

  • Author: Sukhvinder Singh, Ramneet Kaur

• Service quality of the select commercial banks in Salem City: An empirical study

  • Author: C. Natarajan, Renu Vij

• Problems and prospects of sago industry in Tamilnadu

  • Author: K. Amuthavalli, S. V. Murugesan