International Journal of Marketing and Management Research

Table of Contents

• A study of the consumer behaivour for household appliances with special reference to nanded city

  • Author: Sarika R. Lohana

• An empirical study on customers’ preference towards service quality (with special reference to selected banks in Odisha)

  • Author: B.Chandra Mohan Patnaik, Ipseeta Satpathy, Prakash Kumar Pradhan

• Identifying, analyzing and measuring impact of consumer involvement for product selection

  • Author: Bhavana Tomer

• Emerging dimensions of retailing in India

  • Author: Mandeep Singh, Harvinder Kaur

• RESEARCH ARTICLE

  Gap analysis of service quality in banks using ‘servqual'model – a study with special refrence to catholic syrian bank in Kerala

  • Author: Saji Kuriakose, Biju M.K., Alena Joe

• Evaluate the effect of globalization on the performance of banking in India

  • Author: Kirti Agarwal, Imanjeet Singh Bawa

• Challenges and strategies for development of Indian gems and jewelleries

  • Author: P. P. Chandra Bose

• CASE STUDY

  Impact of marketing innovation on purchassing trends of rural customer a case study of district Alirajpur (M.P.)

  • Author: Rajendra Singh Waghela

• Know your entrepreneurs (kye): a profile (with special reference to education and occupation of entrepreneurs of Odisha)

  • Author: B.C.M. Patnaik, Prakash Kumar Pradhan

• CASE STUDY

  Leadership lessons from movies: a case study of selected movies preaching basic principles of leadership

  • Author: Salve Deepak Mahadev