International Journal of Marketing and Management Research

Table of Contents

• An empirical study on employee retention strategies in IT sectors

  • Author: K. Karthikeyen, R. Rajachitra, K. Saranya, S. Sindhuja

• Estimating brand choice probabilities for air conditioners using logit and probit models

  • Author: Hemal Pandya

• A study on value creation through EVA and MVA

  • Author: T. Narayana Reddy

• Consumer satisfaction and internet shopping: A literature review

  • Author: Pradeep Kautish

• Perception of investors towards mutual funds at Hyderabad

  • Author: P. V. V. Satyanarayana

• Impact of recession on sale of Bajaj Pulsar in NAGPU

  • Author: S. Subramaniam, Parag Buddhe

• Emerging trends in life insurance sector– A study on decade after privatization

  • Author: Suresh Chandra. Ch, K. Raji Reddy

• “Usage of value added services among mobilephone users in India- An analytical study”

  • Author: Neelam Dhanda, Pooja Goel

• RESEARCH ARTICLE

  Sustainable competitive positional advantage: An analysis of tamil morning dailies in virudhunagar district, Tamil Nadu

  • Author: S.C. Sivasundaram Anushan, R. Neelamegam

• Human resource management strategies in banking sector

  • Author: Ram Phool Sharma

• Problems of value addition and marketing of processed products of vegetables

  • Author: Sarda Prasad

• A study on impact of customer relationship management on customer satisfaction, loyalty, and retention: Case of inder residency hotel, Udaipur

  • Author: Ashish Adholiya, J.P. Mishra, Dhawal Bhatt, Manish Sharma

• A new horizon in agriculture marketing: contract farming

  • Author: Swati Sharma, Divya Vyas

• Anatomy of retail footwear market in capital of Odisha

  • Author: Manoranjan Dash, Surjya Kumar Misra, Priya Ranjan Dash, Madhusmita Dash

• A study of organized retail outlets in Haryana- determinants of retail customer satisfaction

  • Author: Neelam Saini

• Tribunalization of justice: A case in favour of central administrative tribunal in India

  • Author: Geetinder Kaur

• Developing a model strategy for marketing of marathi films

  • Author: Salve Deepak Mahadev, Sanjay S. Kaptan

• CASE STUDY

  Leverage capital structure and dividend policy practices in Indian corporate – A case study

  • Author: Bhavet