International Journal of Marketing and Management Research

Table of Contents

• Strengthen an emerging market: Physical infrastructure as a tool

  • Author: Shiv Ranjan, Kirti Agarwal

• CASE STUDY

  E-banking adoption by customers in the rural Haryana: A case study

  • Author: Ravinder Kumar

• Corporate reporting on the internet: A study of selected Indian companies

  • Author: Manjinder Singh

• Quality management: A study in public sector organization

  • Author: Satendra Thakur, A. P. Singh

• RESEARCH ARTICLE

  Comparative effectiveness of film star and sports celebrity endorsement on purchase decision of consumer durables-An empirical analysis

  • Author: Kuldip Kaur, Maninder Singh

• Perception of organisational climate - An empirical study

  • Author: K. Sivakumar

• The role of reach in empowering women in Kerala

  • Author: R. Jubi

• RESEARCH ARTICLE

  Customer gap analysis: The beginning of relationship marketing – A comparative study of customer expectations and perceptions in public and private motor insurance companies in Coimbatore City, India.

  • Author: K. Mridula Venugopalan

• Impact of global financial crisis on Indian textile exporters

  • Author: A. Elangovan, S. K. P. Palanisamy

• Issues and challenges of infrastructure development: Road transport sector in Kerala

  • Author: Binu B Pillai, Kurian Joseph

• A study on investor awareness on derivatives

  • Author: C. Sreekanth Sarma

• RESEARCH ARTICLE

  Comparative analysis on service quality of ICICI and SBI bank in Rajapalayam Taluk – An empirical study

  • Author: P.C.S. Rajaram, K. Sankar Ganesh