International Journal of Marketing and Management Research

Table of Contents

• A factorial study of consumer buying behavior of college students in pune for two wheelers

  • Author: Vijay R Kulkarni

• Workplace coping strategies is a key constituent to minimize the stress among employees- A study

  • Author: Shazia Tabassum

• The green marketing strategies & challenges

  • Author: Pooja Gupta, Manisha Sharma

• An empirical study on “marketing to women”

  • Author: R. Venkat Raman, R. Venkat Raman

• Tourism development and environmental protecetion (with special reference to Rajasthan)

  • Author: Nisha Rathore

• RESEARCH ARTICLE

  A study of market potential for home loans and analysis on satisfaction level of customers for the services provided by HDFC Ltd

  • Author: Esha Jain