International Journal of Marketing and Management Research

Table of Contents

• A study on celebrity characteristics on toiletry soap advertisement in television media with special reference to rajapalayam town

  • Author: N. Muthukumar, M. Jeyakumaran

• Service quality and customer satisfaction- Its impact on customer loyalty. (Passengers survey of domestic full service airlines company “Kingfisher Airlines Ltd.” in India)

  • Author: Richard Remedios

• Assessment of human resource development climate in textile industries in Tamil Nadu

  • Author: S. Sakthivelrani, M. Selvarani

• A study on mobile marketing: challenges, opportunity and implementation in modern retail marketing era

  • Author: Mukesh R. Goyani, Jignesh Vaghela, Gautam Dua

• Emiratisation: Overview of public and private sector UAE

  • Author: Nasreen Suhel Khan

• A study on the job satisfaction of women employees of the match factories with special reference to sattur town

  • Author: H. Christy Cynthia

• A comparative study of tourism marketing through internet (with special reference to cox & kings and thomascook)

  • Author: Shalini Dubey, Priya Parihar

• CRM and its significance – A sectorial perspective

  • Author: Esha Jain

• Passengers satisfaction towards Tamil Nadu state transport corporation bus services

  • Author: D. Paul Dhinakaran, M. Rajarajan