International Journal of Marketing and Management Research

Table of Contents

• Understanding the attractiveness dimensions of shopping malls in Bhubaneswar city

  • Author: Prakash Chandra Dash

• Private banking verses government banking challenges and opportunities

  • Author: K.V.V. Raju

• Snow in desert: Generating sustainable value on the technology highway for creating environmental friendly society

  • Author: Kiran Choudhary, Jyoti Joshi

• Behavior pattern of higher income group consumers towards complementary goods (With special reference to Cuttack district of Odisha)

  • Author: B. Chandra Mohan Patnaik, Ipseeta Satpathy