International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Sales promotion and its effectiveness: A study on selected small car companies and dealers in Bilaspur, Chhattisgarh

  • Author: B.B. Pandey, Sanjay Pandey, Amit Stieve Henry

• “A study on influence of brand on habitual buying behaviour of consumers: With special reference to Raipur”

  • Author: Bobby Brahme Pandey, Sanjay Pandey, Pooja Bahl

• The impact of economic globalisation on macroeconomic performace in Pakistan (1980–2010)

  • Author: Sher Ali, Khair uz Zaman, Mahmood Shah

• The impact of FDI in land on a developing host

  • Author: Ankur Sangwan

• RESEARCH NOTE

  Branding and brand extension strategies: (Paper presented at the international conference of marketing and business strategy (ICOMBS 2010) organized by IBS Hyderabad in December, 2010)

  • Author: R. Venkatesh

• RESEARCH ARTICLE

  Impact of ownership on the financial performance of VRL Logistics Limited Hubli- An assessment

  • Author: Ramesh Onkareppa Olekar

• Patients’ expectations and perceptions in Hospitals: A comparative study

  • Author: M. A. Bhat, M. Y. Malik

• CASE STUDY

  Possible impact on customer perception due to acquisition: The case study on acquisition of Somerfield by Co operative Group in UK Market

  • Author: Tamzidul Islam

• Residents’ perceived impacts of tourism: A case study of Manali (Himachal Pradesh)

  • Author: Ranbir Singh

• RESEARCH ARTICLE

  Examining the relationship between perceived organizational justice and consciousness of employees in Ardabil province tax organization

  • Author: Mohammad Feizi, Babak Alem Atashka, Zohre Alem Atashkah

• Surveying the relationship between BETA, firm size, and idiosyncratic volatility with stock returns in Tehran stock Market1

  • Author: Jalal Jasour, Sasan Shokri, Omran Fatolhahzadeh

• FDI in Indian retail sector-promises, issues and challenges

  • Author: A. Vijayakumar, S. Jayachitra

• Exploring the relationship between job satisfaction and turnover intensions among Nigerian Banks’ employees. A study of selected banks in Osogbo metropolis, south western Nigeria

  • Author: A. S. Sajuyigbe, S K Owomoyela, K.A. Itiola

• CRM with data mining & warehouse: "optimizes customer insight"

  • Author: Vikas Saraf, Pawan Thakur, Lata Yadav

• Integrity, competency and ethical behaviour

  • Author: Utpalendu Mondal

• “The application of classical conditioning theory in advertisements”

  • Author: Shaileshkumar J. Limbad

• An overview of emerging project management practices at L&T Construction

  • Author: Simeon S. Simon, Anand Joshua Daniel