International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Unconscious processing of incidental advertising exposure: effects on implicit memory, attitude toward the brand and consideration set

  • Author: Amami Afef, Gharbi Jamel-eddine

• Analyzing consumer decision making factors for successful brand extensions (an empirical study with special reference to FMCG products)

  • Author: Priya Grover

• Evaluating and improving performance appraisal system of Karachi University faculty

  • Author: Jawaid A. Siddiqui, Memoona Saeed Lodhi

• Employee work engagement: a multi-dimensional state of the art review

  • Author: Sunaina Ahuja, Sanjay Modi

• Rural marketing - opportunities and challenges with reference to Davangere district

  • Author: Raghavendra Prasanna Kumar

• Effectiveness of e-governance services at panchayat level in Tamilnadu

  • Author: V. Karpagavalli, R. Mohanasoundari

• Firm-created social media communication and consumer brand perceptions

  • Author: Rizwan Ali Khadim, Muhammad Younis, Atif Mahmood, Rabail Khalid

• Relationship between social media marketing and performance of small businesses in Kenya: a case of small businesses in Nakuru County, Kenya

  • Author: Kiprop Eric Kibos

• Financial inclusion-a way of equitable growth

  • Author: M. ThirumagalVijaya

• Consumer perception towards online shopping – an empirical study in Erode district

  • Author: M. Lalitha, V. Thilagavathi

• Entrepreneurial skills development: an imperative to sustainable economic development of students in Nigerian universities

  • Author: Amaoge Dorathy Agbo, Ejike Udensi Igwebuike, Juliet Onuoha

• A study about awareness of the respondents about Pradhan Mantri Jan Dhan Yojana Scheme (PMJDY) with respect to Mangalam Panchayat and Chinnathadagam Panchayat

  • Author: K. Poorna, D. Gayathiry, D. Manimegalai

• Increasing purchase decisions of organic vegetable products through perceived risk and store image

  • Author: Doni Purnama Alamsyah, Sucherly , Ria Ratna Ariawati, Arief Helmi