International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Assessment of the level of customer satisfaction of franchise food cart businesses offering coconut products in Manila and Quezon city

  • Author: John Benedict Carpio, Carmela De Guzman, James Darrence Legaspi, Ramon Rabago, Ryan Tayona Liba

• Comparative study on service quality dimensions of Indusind-Bank and YES Bank

  • Author: B. Sirisha, M. Kishore Babu, V. Abhinai

• Impact of branding on consumer buying preferences towards bakery products in small town- a study of Rewa city

  • Author: Mamta Manshani, Amit Khare

• Women and work life balance in Banking Industry

  • Author: G. Sarika

• An evaluation of argentina's economy

  • Author: Pete Mavrokordatos, Stan Stascinsky

• Sustainability in retail sector

  • Author: Priyadarshini Padhi

• Impact of consumer involvement, positive emotion, and attitude toward Persian Gulf Cup on branding effectiveness of event sponsors

  • Author: Soheila Majlesi Ardehjani, Amir Foroughi, Ali ALizadeh Dolat Abad

• Inventory management best practices for aircraft servicing industry in India

  • Author: M Varaprasada Rao, K P Vidhu, K Ananda Rao, MSRK Chaitanya