International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  A Study on Consumer preference towards non endorsed FMCG products

  • Author: P. Jayashree

• A Comparative Analysis of Service Quality of Cellular Service Operators in Kashmir Valley

  • Author: M. A. Bhat, Fozia Sajad

• Effects of human resources on marketing effectiveness among small and micro enterprises in KITUI county – Kenya

  • Author: Mwangulu Johnester Ali, Robert Otuya, Ronald Chepkilot

• E – Commerce: A New Way of E – Life

  • Author: M Mahammad Irshad

• Effect of Integrated Nutrient Management on flower quality and biochemical parameters of African Marigold (Tagetes erecta. L)

  • Author: B.S. Kasana, C.V. Singh, M Vidhya Shankar, Smita Agrawal

• Concepts for sustainable agriculture and rural development

  • Author: S. Vijaya, V. Saravanan

• A study on customers’ perception and satisfaction towards banking services with special reference to SBI in Erode town

  • Author: M. Prema, K. Mythily