International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Usage of technology in a Pharma company to analyze the performance of managers in India

  • Author: Milton Solomon Christopher, C. Sundar

• Emerging trends of green banking in Indian scenario

  • Author: Poonam Painuly, Pragya Bharti

• Role of convenience in E-shopping - A literature review (the most essential of customer centric business)

  • Author: Rajni Bala, D.P. Singh

• A Study on Dairy Products of Consumer Purchasing Patters and Motivation

  • Author: Margani Soma Sekhara

• A study on trust and integrity of customers towards banking sector in east Godavari district

  • Author: K. Srinivasa Krishna, Suryanarayana Murthy

• “History and Evolution of Private Label Brands”

  • Author: Vivek Bajpai

• Touch-point management in banking - A lever to enhance customer loyalty

  • Author: PA Padmaavathy, B. Adalarasu

• Competitive Analysis of Social Media and Incident Management

  • Author: Joshi Sujata, Pushpendra Thenuan, Yadavalli V S Subrahmanyam

• RESEARCH NOTE

  Impact of “Basel Norm” in Indian banking sector during the post-reforms period-A review

  • Author: R. Jayaprakash Reddy, V. Ch. Purna Chandra Rao