International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Corporate branding – An evolving concept

  • Author: K. Mahalakshmi

• Effect of Service Quality on Customer Satisfaction: An Empirical Study of Customers who have Bank Accounts in both Public and Private Banks in Sri Lanka

  • Author: W. P. W. Anjalika, H. M. S. Priyanath

• New Media Technologies and Social Relationships: A Panacea ora Walk onthe Path ofa Tornado?

  • Author: Lovie E Seru, Brigid G Conteh

• Research needs and requirements in the context of climate change adaptation and mitigation

  • Author: I. Sundar

• Impact of sales promotion on sales of soft drinks in Kathmandu valley

  • Author: Gita Aryal

• Emerging trend in retail sector:3D virtual reality store

  • Author: Pooja Gupta, Vardha Mago