International Journal of Research in Finance and Marketing

Table of Contents

• A Saga of Bancassurance in India

  • Author: V. Neelaveni

• Advertising: Is IT A Necessary Evil or A Flawed Blessing?

  • Author: K R Subramanian, DS Chaubey, Nutan Pandey

• “Changing Scenario of E-Commerce on Business Value with Special Reference to Insurance Sector”

  • Author: Rajesh R. Gawali, Shivaji D. Mundhe

• Agricultural Insurance in India-Issues and Challenges

  • Author: Shathaboina Raju, Kinnera Venkateshwarlu

• Future Prospects of Indian Retail Industry in India

  • Author: Nitu Nimbrain, Shashi Kant

• Food Safety and Its Healthy Environment

  • Author: E. Muthu kumar, R. Bhuvaneswari, S. Sakeerthi

• Marketing Challenges by Smes in Kenya

  • Author: Stephen Ntuara Kiriinya, Dorothy Gatwiri Kirimi

• The Study on Corporate Social Responsibility and Corporate Profit-The Case of Semiconductor Industry in Taiwan

  • Author: Cheng-Wen Lee, Tsai-Lun Cho

• “Marketing of Retail Banking Services in Private Sector Banks in India”

  • Author: Supreet Singh, Himani Goel, Rohtash Kumar Garg

• Cause Related Marketing-An Indian Overview

  • Author: Nagaraja Pandukuri, T. Narayana Reddy, B. Abdul Azeem

• RESEARCH ARTICLE

  An Analysis of Assets Quality of Nationalised Banks

  • Author: Deepak Kumar Sharma