International Journal of Research in Finance and Marketing

Table of Contents

• Trapped Luxury Market in India amid Rising Momentum and Eternal Change: Disparity, Disagreement and Edges

  • Author: Sudhanshu Gupta

• A Comparative Study of Green Banking Practices in India & USA

  • Author: Shilpa H Shetty, Gopika Unnikrishnan

• Broadcasting Media: An Uprising in the World of Rural Marketing

  • Author: Meenakshi Anand, Vani Tyagi

• RESEARCH ARTICLE

  Research Paper Topic-Client Success Factors of Customer Relationship Management

  • Author: Indu Goyal, K. K. Kansal

• Determinants of Financial Performance of Commercial Banks: Panel Data Evidence from Ethiopia

  • Author: D. M. Sheaba Rani, Lemma Nigussie Zergaw

• Internal Marketing Practices in Public Health Care Service Organization: In the case of Referral Hospitals in Amhara Region, Ethiopia

  • Author: Yeshimebet Demissie, D. Lalitha Rani

• A survey on brand consciousness among youth versus elderly people in Chennai

  • Author: Lalitha Balakrishnan, Pavitra M. Davey

• Technology handling capability of Customers and front line Staff: The key determinants to Customer Relationships in the Modern Banking Services-Evidence from Kerala

  • Author: Antony K Joseph, Antony Thomas, Mini Joseph, Aleena Bosco

• Influence of cause brand fit on consumers purchase intention

  • Author: Dinesh Kumar, Harbhajan Bansal

• Analyzing Value Proposition for Banking Units at India's first International Financial Services Centre (IFSC)

  • Author: Vanishree Pabalkar, Surya Sumant Dashrath

• RESEARCH ARTICLE

  Analysis of Financial Planning Practices of Small Milk Processing Plants in Ahmednagar District

  • Author: Ravindra B. Gawali, Ashutosh Gadekar

• Review of Corporate Governance and Sustainability in Business

  • Author: Mita Mehta, Abhishek Singh

• A Study on Problems and Perspects of Green Banking with Reference to Coastal Regions, Karnataka, India

  • Author: Anantha Shayana, Ashrith N Raj, Shivaprasad K Rai

• RESEARCH ARTICLE

  “Analysis of ROI of Digital Marketing Campaigns and Brand integration For Offline Wallet Payments & Online Brand Stores”

  • Author: Adhiraj Singh Bhandari, Mita Mehta, Arti Chandani

• Long Straddle Strategy to Hedge Uncertainty

  • Author: Thangjam Ravichandra

• RESEARCH ARTICLE

  Pattern Analysis of Government Policies Effect on Household Spending

  • Author: Thangjam Ravichandra