JIMS8M: The Journal of Indian Management & Strategy

Table of Contents

• RESEARCH ARTICLE

  Celebrity advertising in Indian visual media

  • Author: S. Thiyagarajan, P. Shanthi
  • DOI: 10.5958/0973-9343.2014.00225.7

• Children's purchasing power and their attitude towards money spending in Madhya Pradesh

  • Author: Vikas Saraf
  • DOI: 10.5958/0973-9343.2014.00226.9

• Decomposed similarity effects on consumer attitude towards abrand extension

  • Author: Soumi Paul, Saroj Kumar Datta
  • DOI: 10.5958/0973-9343.2014.00227.0

• Financial inclusion:-- An overview of various business models in India

  • Author: R. Magesh Kumar, C. Samuel Joseph
  • DOI: 10.5958/0973-9343.2014.00228.2

• Perceptions of employees on factors affecting work & family life integration:--A select study of school teachers

  • Author: Saritha Madipelli, V.V.S Sarma
  • DOI: 10.5958/0973-9343.2014.00229.4

• An empirical study on the “top of the mind awareness” being the leading consideration for purchasing the product:-- (With special reference to aerated drinks)

  • Author: S.K. Dogra, Anu Bhardwaj, Yamini Sachdev
  • DOI: 10.5958/0973-9343.2014.00230.0

• RESEARCH NOTE

  Gandhian philosophy of satyagraha a few glimpses

  • Author: Sonal Sharma
  • DOI: 10.5958/0973-9343.2014.00231.2

• OPINION PAPERS

  An implementation of talent management on SMEs

  • Author: A. Sharmila, K. Gopalakrishnan
  • DOI: 10.5958/0973-9343.2014.00232.4

• RESEARCH NOTE

  FDI in multi-brand retail: Confusion or combination

  • Author: A. Jesu Kulandairaj
  • DOI: 10.5958/0973-9343.2014.00233.6

• BOOK REVIEW

  Risk management in Basel

• EDITORIAL

  Editor's Desk