Mangalmay Journal of Management & Technology

Table of Contents

• RESEARCH ARTICLE

  Impact of Advertising on the Ill Effects of Using Refined Oil on General Public: With Special Reference to Obesity in Ghaziabad

  • Author: Anshu Chaudhary, Shakeel Ahmad Siddiqui

• Consumer Interactions vis-a-vis Consumer Shopping Through Reality Show in Today's Business Environment: A Study

  • Author: Aftab Alam

• Impact of advertising scheme on impulse buying behavior of consumer in: An empirical study of Noida city

  • Author: Rekha Saraswat, Gyan Prakash

• Corporate Governance: A Need or Compulsion

  • Author: Rajiv Jain, Amrita Gaurav

• 360 Degrees PMS Tool: Reservations and Concerns in Application

  • Author: Arun Kumar Pandey

• Problems in SMEs Related to Knowledge Assets: Role of IPR to Protect Virtual Knowledge

  • Author: Neha Gupta

• CASE STUDY

  GE joint ventures in India

  • Author: Surabhi Singh

• BOOK REVIEW

  Bond Evaluation, Selection, and Management

• EDITORIAL

  Editorial