Media Watch

Table of Contents

• RESEARCH ARTICLE

  Perspectives of mobile advertising in India

  • Author: Pradeep Nair

• Decision making mapping of online video advertising

  • Author: Romesh Chaturvedi, Shruti Mehrotra

• Internet advertising in India–opportunities and obstacles

  • Author: Mukul Srivastava, Harsh Mishra

• Portrayal of women in internet advertising

  • Author: Saswati Gangopadhyay, Soumya Dutta

• Brand promotion through internet advertising

  • Author: Sandhya G Krishnan, Priya Sachdeva

• A study on internet consumption among youths

  • Author: Manoj Lodha, Alka Lodha

• Newspaper coverage of peace process in Nagaland

  • Author: K H. Kabi

• Right to information, development and media

  • Author: D V R Murthy, S Ramana Murthy

• Environmental news, journalists and source use

  • Author: Raimole Abraham

• RESEARCH NOTE

  Theorising community media: an alternative paradigm of participation in public sphere

  • Author: Uma Shankar Pandey

• Television ratings techniques, issues and debate

  • Author: Dev Vrat Singh

• EDITORIAL

  from the editor's desk