Parikalpana: KIIT Journal of Management

Table of Contents

• RESEARCH ARTICLE

  Entrepreneurship in the electric vehicle sector: Past, present and future directions

  • Author: Prakhar, Rachana Jaiswal, Shashank Gupta
  • DOI: i1/225089

• Greening MSME service firms: A study of green practices adoption and the mediating role of green culture using PLS- SEM approach

  • Author: Laishram Priyadarshini, Monalika Dey
  • DOI: i1/225090

• Analysing day-of-week end effects in the FMCG sector: Angarch and egarch model approach

  • Author: Prabakaran Vijayan, P. Smitha, K.C. Mini Mathew, P. Mathan Kumar
  • DOI: i1/225091

• Assessments of determinants impacting job engagement: In case of inspiredge IT solutions

  • Author: G. Sravani, Saumendra Das, Koppala Venugopal, Rabinarayan Subudhi
  • DOI: i1/225092

• Using conversational marketing to drive customer engagement: The era of AI and chatbots

  • Author: M. Pragnashree, T. Raja Reddy
  • DOI: i1/225093

• Mediation impact of literacy and socio-economic status through health-hygiene status of tribal in Odisha

  • Author: Kandan Hansdah, Snigdharani Panda, Parikshita Khatua, Durga Prasad Singh Samanta
  • DOI: i1/225094

• Impact of digital practices on day-to-day business operations of MSMEs in Karnataka

  • Author: Sameena Banu
  • DOI: i1/225095

• Entrepreneurial marketing as a dynamic approach to business strategy: A biblometric review

  • Author: Amrit Kumar Mohapatra, Biswajit Das
  • DOI: i1/225096

• Impact of the Russia-Ukraine war on the stock performance of the defence industry: An event study analysis

  • Author: Kshirod Kumar Panigrahi, Ashok Sar
  • DOI: i1/225098

• Artificial intelligence and machine learning in customer satisfaction: A study of banks using the UTAUT model

  • Author: Pinky Pawaskar, Barnabas Nattuvathuckal
  • DOI: i1/225099

• From pixels to portals: Unleashing the metaverse for marketing mastery

  • Author: Sridevi Gopakumar, Madhava Priya Dananjayan
  • DOI: i1/225100

• Managing general entrenchment in the impact of corporate governance on firm performance in capital structure

  • Author: P Varadharajan, P R Kumuda, Jayashree Kowtal
  • DOI: i1/225101

• Redefining the role of social media influencers in strategic marketing communication

  • Author: Anand Thakur, Kavita Singla, Kamini Singla, T Mohammed Irshad
  • DOI: i1/225103

• Gender equality and diversity in leadership roles

  • Author: Pooja Chaudhary, Gunmala Suri
  • DOI: i1/225104

• An empirical analysis of corporate governance and financial performance in Indian banks

  • Author: Shelly Monga
  • DOI: i1/225105

• Emerging CSR initiatives during COVID-19 in India: Implications for future

  • Author: Jayadev Satapathy, Tattwamasi Paltasingh
  • DOI: i1/225106

• Assessment of sustainable livelihood approach towards poverty alleviation through MGNREGA: A study of selected tribal districts of Madhya Pradesh

  • Author: M. Sanjoy Singh, Satish Modi, Raj Maurya, Sukanta Kumar Baral
  • DOI: i1/225107

• OTT-Marathon of entertainment or brand war

  • Author: Souren Koner, Sonali Malewar, Tanushree Gupta, Premasish Roy
  • DOI: i1/225108