South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  The brand personality scale: Validation in the Indian context

  • Author: Aditya Shankar Mishra, Sudeepta Pradhan

• Challenegs in indian retail industry: Yesterday, today, tomorrow – an empirical study

  • Author: Hardeep Singh, Bikram Pal Singh

• Know your women entrepreneurs (kywe): A survey (with special reference to education and occupation of women entrepreneurs of Odisha)

  • Author: Ipseeta Satpathy, B.C.M. Patnaik

• Financial comparison between tata Motors and Hyundai motors

  • Author: Esha

• Ethical practices in globalised economy

  • Author: Dr. Jyoti Joshi

• Effectiveness of performance appraisal in large scale industrial units in Yamuna Nagar

  • Author: Esha Mehta

• Teenagers’ influencing strategy in the purchase of mobile phone

  • Author: C. Madhavi, A. S. Mohanram

• Problem and prospects of financial management in India

  • Author: Angrej Singh, Priyanka Mishra, Nidhi Mishra