South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  An impact of ict on the growth of capital market-empirical evidence from Indian stock exchange

  • Author: Amalendu Bhunia, Aloke Ghosal

• Telecom sector in India: Issues and challenges

  • Author: Pavnesh Kumar

• Rural retail revolution: the rise of rural market

  • Author: Ashish Gupta

• Non-performing assets of public and private sector banks (a comparative study)

  • Author: Kamalpreet Kaur, Balraj Singh

• Employer branding: A strategic initiative

  • Author: Sumanta Dutta

• Analyzing the potential of interactive advertising versus traditional advertising in the telecommunication sector: The case of a leading telecommunication services provider in mauritius

  • Author: Thanika Devi Juwaheer, Sharmila Pudaruth, Nelly Amasay

• Concluded summery of different perspective of brand building process

  • Author: Bhuvnender Chaudhary, Nikhil Monga, Amit Sarker

• Innovations to elevate the most deserving: A stroll back to recent Indian experiences

  • Author: Hardik Vachhrajani

• Mutual funds vs etfs: historical data, argumentative analysis and position

  • Author: Preeti Singh