South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Gender differences in constraints faced by micro entrepreneurs in Sri Lanka

  • Author: H.A.K.N.S. Surangi

• An analysis on consumers’ intention of buying private label brands within food and grocery retail sector – a study in Chennai region

  • Author: R. Sathya, S. Sheela Rani

• A study on retailer influence on rural consumers of Coimbatore district

  • Author: P. Prialatha, ; Dr. K. Malar Mathi

• Analysis of the consumers opinion about the various brands of petroleum

  • Author: Saiju. M. John

• SCM in new perspectives – the pulse of organised retailers

  • Author: P. Sathish Chandra, G. Sunitha

• P. Sathish Chandra influential factors in investment decision making

  • Author: V. Shanmugasundaram, N. Jansirani

• Analysis of problems and prospects of women entrepreneurs in their development

  • Author: D. Shanthi Revathi, Jayasree Krishnan

• CASE STUDY

  Measure customer satisfaction of service quality based on fuzzy approach using a combination servqual and QFD (case study: Agricultural bank in Qaemshahr city)

  • Author: Azim Zarei, Zahra Jafari

• RESEARCH ARTICLE

  Financial status of arunachal pradesh state transport bus service: A historical approach (2006–07)

  • Author: Philip Mody, K. Sote Chand, Likha Eicher

• Role of social media in integrated marketing communication

  • Author: R. Satish Kumar

• Share buy-backs and signaling: Literature review

  • Author: Karamjeet Kaur

• A study on marketing of tourism products in Tamilnadu

  • Author: K. Kannan, P. Vijayakumar

• The role of perceived ease of use, usefulness and risk on e-tax user intentions: A critical study in North Karnataka

  • Author: Bidyanand Jha, Chetan V. Hiremath

• Connecting rural Odisha through financial inclusion: A comparative study

  • Author: B.C.M. Patnaik, Ipseeta Satpathy, Aroop Kumar Mohapatra, Avinash Chandra Supkar

• Consumers’ grievance redressal system in the indian life insurance industry - An analysis

  • Author: M. Syed Ibrahim, Shakeel-Ul-Rehman