South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  E-marketing in India- The potential and challenges of Indian E-marketing industry

  • Author: Vijayakumar Thota

• Work – Life balance: Benefits, factors and initiatives

  • Author: PM Priyanka

• CASE STUDY

  Problems and prospects of agricultural produce marketing committees (APMC) in India: A case study of APMC bellary, Karnataka

  • Author: H. Ramakrishna, V. Ajjappa

• RESEARCH ARTICLE

  Popularity of branded apparels and factors of consumer’s perception towards online shopping in India

  • Author: Prafulla Sudame, Mukta V Deshpande

• Streamlining the management education in India – An alarming issue

  • Author: S. Bala Murugan, P. Rejish David Jose

• Using assessment techniques for measuring employee competencies: A live study

  • Author: Neeraj Kumari, Ruchi Malhotra

• Work-family conflict and job satisfaction: Special reference to married women in thenmaradchi divisional secretariat

  • Author: Vinasiththampy Sritharan, Sudha Sritharan

• Perceived employee-organization congruence and job performance: A study of machine operators in Sri Lankan apparel sector

  • Author: G. D. N. Perera, Ali Khatibi, N. Navarathna

• Customer relationship management in retail sector – An empirical study of spencer’s retail outlet in Warangal district of Andhra Pradesh

  • Author: V. Ramchander Rao, S. Bharath Kumar

• Application of RFID in the fresh fruit and vegetable supply chain for sustainability and quality preservation

  • Author: C. Boopathy, Noor Firdoos Jahan

• Opportunities and challenges of FDI in retail sector in India

  • Author: Swati , Kavita Rani

• Swot analysis - understanding the rural consumer with special reference to britannia biscuits

  • Author: Ekta Anand

• Impact of globalisation on efficiency of Indian Stock Market

  • Author: Niti Goyal

• Corporate buy back taxing time – one more loophole plugged!

  • Author: Sanjay Kumar Sharma

• Customer satisfaction towards customer retention in the private banking sector: A study on selected private sector banks in Vavuniya district of Sri Lanka

  • Author: Poongothai Selvarajan, Udeshini Piratheepan

• Training farmers on accounting concepts

  • Author: K. Kishore

• A study on customer relationship management at Kotak Securities Limited, Hyderabad A.P.

  • Author: T. Ravi, V. Ramchander Rao

• A literature review on mutual funds

  • Author: Monika Saini

• A study on employee engagement and performance in Sakthi Sugars Ltd, Coimbatore

  • Author: P. Rathinam

• Hospitaility industry technology: Trends and its implications

  • Author: K Santhosh Kumar, K. S. Chandrasekar

• Women empowerment in India – A challenging task

  • Author: G. Usha Sree

• Brand awareness -The influence in consumers’ purchasing decisions

  • Author: G. Sudhakar, M. Sreenivas, S. Suneetha

• Relationship between television viewing habit and exposure to food advertisements on children's behavior: The case in Sri Lanka

  • Author: B.S. Galdolage

• An empirical study on customer satisfaction towards micro brands in Union Territory state of Pondicherry (A special reference to selected food products)

  • Author: A. Ananda Kumar, S. Babu

• “Exploring drivers of customer's contentment on LIC of India” (With special references to customers in Bangalore)

  • Author: U. Bhojanna, H. Leela, I. G. Srikanth

• The effects of working capital management on company profitability: evidence from Sri Lankan listed companies

  • Author: Ravivathani Thuraisingam

• Inter-relation between human capital formation and economic growth: A case of Indian economy

  • Author: Rajni Pathania