South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Engagement as key strategy for business growth

  • Author: Bipin C. Pandey

• CASE STUDY

  Building centers of excellence through people capability maturity model – A case study

  • Author: B. Uday Kumar

• RESEARCH ARTICLE

  Impact of natural calamities on Indian stock market

  • Author: B.S. Zare

• Performance appraisal system in Indian public sector banks

  • Author: I.K. Kilam, NC Wadhwa

• How firm characteristics affect dividend policy: An empirical study of listed beverage food and tobacco companies in Sri Lanka

  • Author: S. Balagobei

• Market out look on community tourism in Kerala

  • Author: Vinay Raj R

• Perceptual mapping of different toothpaste brands: An empirical study in Bhubaneswar market

  • Author: Prashant Chopdar

• Effectiveness of psychological testing in selection process

  • Author: Neeraj Kumari

• Consumer market purchase decision: A study on durable goods in Jaffna district

  • Author: Sathana Vaikunthavasan

• Relationship marketing and customer satisfaction in telecommunication industry, Jaffna district, Sri Lanka

  • Author: E. Ratnam