South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Environmental sustainability in restaurants: A study of customers

  • Author: Ranjana Pandey, Usha Kiran Rai

• Creating life time value for customers through customer relationship management

  • Author: K. Aswathnarayana

• Impact of macro-economic variables on gold prices in India

  • Author: Shalini Kakkar, Gulnar Sharma

• Three dimension: Value, target rates or return

  • Author: Ruchi Sharma

• Consumer awareness and satisfaction towards electromagnetic induction stove (EMIC)

  • Author: P. Sudarkodi

• A study on the influence of parent brand in brand extension evaluation (Special reference to consumer durables)

  • Author: Rishikesh Padmanabhan

• Advertising self-regulation and complaints: A comparative study in Portugal and Spain

  • Author: Rui Estrela, Sandra Maria Correia Loureiro

• An empirical investigation into understanding whether the portfolio perform better in bubble period in Indian stock market

  • Author: Abhijit Dutta

• Impact of cash conversion cycle on the profitability of SMEs in Tanzania

  • Author: Srinivas Madishetti, Deogratias Kibona

• The volatility of viet nam listed banking, insurance and financial services company groups during and after the financial crisis 2007–2009

  • Author: Dinh Tran Ngoc Huy

• The effect of retail format attributes on retail format choice and consumer patronage behaviour in food and grocery retailing in India - A study

  • Author: Y. Ramakrishna Prasad