South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Brand awareness and customer preferences for FMCG products in rural market-A Study of Kurukshetra district of Haryana

  • Author: Ekta Anand

• Employee perception on job design in Shri Ramalinga Mills Ltd, Aruppukottai, Tamilnadu

  • Author: J. Anna Thangam, R. Sugirthamalar

• A study retention strategy among the employees working in automobile companies at Chennai, Tamilnadu

  • Author: D. Anitha Kumari

• Rural entrepreneurship in India

  • Author: N. Soundar Rajan

• Role of SEBI in investor protection

  • Author: Shipra Bansal

• Leadership styles, followership styles and situational demands: Processes and outcomes in three-dimensional match and mismatch circumstances in business organisations in Papua New Guinea

  • Author: Pulapa Subba Rao

• Financial investment in juvenile India: A business prospect

  • Author: C. M. Mathapati

• A new success mantra – global v/s local or both

  • Author: Kirti Miglani

• CASE STUDY

  Innovative learning through practical education - A case study on practical observation on management students

  • Author: B. Chandrakala Naik

• RESEARCH ARTICLE

  Impact of work life balance on employees – A study on constraints and cope up strategies

  • Author: M. Komal