South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Role of cultural adaptation in international retailing

  • Author: Noora Mohamed Kutty, Nusarath Mohamed Kutty

• Impact of training interventions on competency building: a study with reference to ACC Ltd CBE

  • Author: Devi Premnath, A. Priya

• Impact of procurement in the construction industry

  • Author: Karthikeyan Lenin

• Role conflict and in pursuit of balance: a study on dual career couple

  • Author: Rashmi Rai

• Intellectual capital on the Indian pharmaceutical sector - a review of literature

  • Author: B. Chandra Mohan Patnaik, Ipseeta Satpathy, Amrut Kara

• In store promotion - a determinant in building customer purchase intention

  • Author: Geeta Nema, Astha Joshi