South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  A study on the impact of employer branding in acquiring and retaining talent in IT sector

  • Author: L. Philo Daisy Rani, S. Kowsalyadevi

• Youth and brands: a critique

  • Author: Punam Gupta

• A study on significance of emotional intelligence and its impact on job satisfaction of the employees with special reference to Ariya HI Tech Pipe Pvt Ltd Sipcot perundurai, Erode DT.

  • Author: K. Kumaravel, S. Kowsalyadevi

• A comparative study on financial betterment of LVB before and after the internet banking chapter

  • Author: L. Philo Daisy Rani, D Rajasekaran