South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  A comparative study on locus of control of academicians and corporate employees

  • Author: Richa Mishra, Sonia Munjal

• Impact of stress in work life balance among working people

  • Author: G. Muthulakshmi, Venkatrama Raju

• CASE STUDY

  Impact of SHG's on rural economy- A case study of north 24 pgs, District of West Bengal

  • Author: Rupak Karmakar

• RESEARCH ARTICLE

  Exploring competitiveness of Indian banking sector - a service quality perspective

  • Author: Siddharatha Shankar Bhardwaj, Shikha Mehta

• CASE STUDY

  Towards coffee cafe revolution in India: A case study of cafe coffee day

  • Author: Payal Mehandiratta

• RESEARCH ARTICLE

  Study of significant predictors of customer satisfaction in mobile banking

  • Author: Sultan Singh, Sahila Chaudhary, Madhu Arora

• Contemporary service marketing mix of hospitals: A descriptive study of Udaipur division

  • Author: Dharmesh Motwani, Vijay Shrimali

• Relationship marketing with reference to customer value

  • Author: Jasneet Kamboj