South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  A study on service quality and customer preference towards hero bikes with special reference to Krishna Motors, Dharmapuri

  • Author: J. Shanmuganathan, S. Thiriveni Sripriya, A.S. Sathish Kumar

• CASE STUDY

  Impact of MNCs into marketing policies adopted by local resturants - A case study of local resturants marketing policy in Guwahati

  • Author: Ajoy Mitra, Amrita Das

• RESEARCH ARTICLE

  Core competencies of the correctional staff in tirunelveli prison – An analysis

  • Author: L. Kanagalakshmi

• Globalization, Indian market and the consumers

  • Author: Manoj Kumar, Prakash Sharma