South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Quality of work life amoung nurses – a literature review

  • Author: K. Devika, A. Vardharaj

• Liquidity management policies of select Indian Pharmaceutical companies in the post-reform regime

  • Author: Sumit Kumar Maji, Debasish Sur

• Electronic word of mouth: antecedents and consequences

  • Author: Shanu Jain

• An empirical study on correlation between continued jobless cliams and NASDAQ

  • Author: E.M. Naresh Babu, N. Balaji

• A study about managing of stress among working women in Chennai

  • Author: G. Muthulakshmi, D. Venkatarama Raju

• A review report of sap implementation in Sevana Electrical Appliances Pvt Ltd

  • Author: P.C. Bhagyalekshmi

• Consumer behavior towards green marketing in Tamilndu: a review

  • Author: J. Jeyakumari, M. Vedakumari

• A study on the effectiveness of financial assistance provided by government towards women empowerment (with special reference to Madavoor panchayat, Kozhikode district)

  • Author: P. Saranya, M. A. Joseph

• An empirical study of customer confidence after big billion day sale 2014

  • Author: Devendra Kumar Pandey, Anil Vashisht, Abhishek Sharma

• The other side of DEMAT - an introspection

  • Author: Kumar Nishikant, Anil Kumar Dora