South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  An analytical study on customer experience management system for improvingcustomer satisfaction

  • Author: R. Kamala Saranya, S. Duraisamy

• A review on the innovation diffusion models from 1960–2010 with their application on dram industry

  • Author: Geet Kalra, Nirali Kansara

• Dimensions of online brand equity: a review on the importance and implications of branding online

  • Author: Smitha Vasudevan, F J Peter Kumar

• Economic empowerment of women through self-help groups

  • Author: Mohinder Singh