South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Study over student personalities and the impact of extrinsic factors to improve students’ academic performance and employability

  • Author: Vishal Srivastava, Anshita Tyagi
  • DOI: 10.5958/2249-877X.2017.00084.4

• Conceptualizing towards tourist satisfaction at a heritage destination site

  • Author: D.A. Sharmini Perera, V G R Chandran Govindaraju, D.A.C. Suranga Silva
  • DOI: 10.5958/2249-877X.2017.00085.6

• A study on reasons to choose mbos for shopping with special reference to ready to wear industry in Coimbatore City

  • Author: M. Rupesh Kumar, A.G.V. Narayanan
  • DOI: 10.5958/2249-877X.2017.00086.8