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South Asian Journal of Marketing & Management Research
South Asian Journal of Marketing & Management Research
South Asian Journal of Marketing & Management Research
Year:
2017
Volume:
7
Issue:
4
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Year:
2017
Volume:
7
Issue:
4
Table of
Contents
RESEARCH ARTICLE
A study on consumer preference towards online shopping and traditional shopping
Author:
Jigyasha. D, Japneet Kaur
DOI:
10.5958/2249-877X.2017.00017.0
Risk perception of investors on stock market investment
Author:
Farseena Mol. P
DOI:
10.5958/2249-877X.2017.00018.2
Online shopping in bangladesh: a study on the motivational factors for ecommerce that influence shopper's affirmative tendency towards online shopping
Author:
Emon Kalyan Chowdhury, Rupam Chowdhury
DOI:
10.5958/2249-877X.2017.00019.4
Relationship between transformational leadership and employees’ job related outcomes
Author:
Mrs. Shanthakumary Mahenthiran
DOI:
10.5958/2249-877X.2017.00020.0
A study on performance of equity linked tax saving mutual fund schemes in India
Author:
R.K. Sudhamathi
DOI:
10.5958/2249-877X.2017.00021.2
“Selling movies to the common man-A case analysis on marketing strategies adopted in the Indian film industry”
Author:
Nisha U
DOI:
10.5958/2249-877X.2017.00022.4
Indian retailing perspective: challenges and opportunities
Author:
Dhananjay Singh, Pavan Kumar Balivada
DOI:
10.5958/2249-877X.2017.00023.6
